Full-Service Lead Generation · Software Economics

We don't sell lead gen software.
We sell the leads.

AI agents run the entire operation — traffic, landing pages, compliance, scoring, routing, delivery. Every lead scored against 333 million consumer profiles before it reaches a buyer. Every model improvement makes our leads cheaper to produce, better qualified, and harder to compete with.

Get a Test Batch See How It Works ↓
"The next $1T company will be a software company masquerading as a services firm."
— Sequoia Capital, "Services: The New Software" (March 2026)

If you sell the tool, you race against the model. If you sell the work, every model improvement makes your service better. Lead generation is a textbook fit: already outsourced, intelligence-heavy, clear budget line, outcome-based purchasing. The buyer doesn't care how the lead was generated — they care if it converts.

We run the entire lead generation pipeline with AI agents at software-level margins. Traffic acquisition, landing page optimization, compliance scrubbing, lead scoring, real-time routing. No dev team. No call center floor. No media buying department. Just agents that get better every week.

The Problem

Most leads are garbage and everyone knows it

Lead buyers in performance marketing — home services, insurance, legal, education — spend billions on leads every year. Here's what they're actually buying:

$500–$1,500
Per TCPA Violation

One bad list with 10,000 non-compliant numbers = $5–15M exposure. Most lead sources only scrub federal DNC and call it a day.

2–4%
Average Conversion

Industry average. Leads are poorly qualified, over-shared, and delivered too slowly to convert. Buyers treat it as cost of doing business.

5–8×
Shared Per Lead

Commodity leads sold to 5–8 buyers simultaneously. By the time you call, 3 competitors already did. The lead is annoyed before you say hello.

Zero
Scoring Intelligence

Name, phone, zip. That's it. No intent signals, no demographic enrichment, no conversion probability. An $8 lead and an $80 lead look identical.


How It Works

Five steps. Seconds, not hours.

From ad impression to scored, scrubbed, delivered lead — the entire pipeline runs autonomously. No human touches a lead until the buyer's sales rep calls it.

01
Traffic
AI agents run acquisition across Google, Meta, programmatic, and organic. Continuous bid optimization, creative testing, geo-targeting.
02
Capture
Landing pages built and optimized by AI. Progressive forms, vertical-specific qualification questions, consent capture with full documentation.
03
Score
Every lead matched against 333M consumer profiles. Intent signals, demographics, property data, behavioral history. Scored before it moves forward.
04
Scrub
Federal + 40 state DNC, TCPA litigator databases, reassigned numbers, carrier validation. Non-compliant leads killed before they cost anyone money.
05
Deliver
Ping/post to buyer's system in real-time. Full audit trail — consent timestamp, source, IP, opt-in method, compliance documentation.
⟳ LEARN — Conversion data flows back. Scoring improves. Every month: better leads, lower cost, higher close rates.

What Makes This Different

Six things no commodity lead source can do

🎯

Pre-Scored Against 333M Profiles

Every lead scored for intent, demographic match, vertical affinity, and conversion probability before delivery. Not a zip code — a prediction. A home services lead from a verified homeowner with a $400K property and recent "roof repair" search history is worth $80. A renter in an apartment is worth $0 — we suppress it before it costs you anything.

Sources: property records, behavioral signals, purchase intent, demographic overlays, credit indicators
🛡️

TCPA-Guaranteed Compliance

Not just federal DNC. We scrub against 40+ state DNC lists, known TCPA litigator databases (~2,000 serial plaintiffs), reassigned number databases (~100K/month from carriers), and validate consent documentation on every single lead. When someone challenges consent, the proof exists.

Coverage: federal DNC, 40 state lists, WebRecon, Litigator Scrub, FCC reassigned DB, carrier validation

Real-Time Delivery

Lead generated → scored → scrubbed → delivered in seconds, not hours. Speed-to-contact is the #1 predictor of conversion. A lead called within 60 seconds converts at 3–5× the rate of a lead called after 30 minutes. We deliver before the person closes the browser tab.

Avg delivery latency: <8 seconds from form submission to buyer system
🔒

Exclusive or Semi-Exclusive

Sold to 1–3 buyers maximum, never blasted to 8. Less competition means higher close rates and better buyer ROI. Exclusive leads command premium pricing because they convert at 2–3× the rate of shared leads — the math works for both sides.

Shared: 2–3 buyers max | Exclusive: 1 buyer | Aged: re-scored reactivation leads
📋

Vertical-Specific Qualification

Leads qualified against vertical-specific criteria — homeowner status, property value, insurance type, injury details, education level — not just name and phone number. We ask the questions your sales team needs answered before they pick up the phone.

Qualification depth configurable per buyer: basic (5 fields) → deep (20+ fields)
📊

Self-Improving Intelligence

Traditional lead gen is static: buy traffic, capture leads, sell leads, repeat. Our system compounds intelligence. Buyer conversion data flows back, scoring models update, lead quality improves at zero incremental cost. By month 6 our models know more about what converts than any single buyer could learn alone.

Feedback loop: conversion outcomes → scoring model retraining → next-batch quality improvement

The Data Asset

This is what separates us from everyone else

Before a lead is delivered, it's matched against our proprietary consumer database. 333 million profiles. 5.8 billion behavioral signals. We know if the person is a homeowner or a renter. We know their property value. We know if they've been searching for contractors. We know if their number is on a state DNC list or belongs to a known TCPA litigator.

This is the difference between an $8 commodity lead and an $80 premium exclusive. Same form submission. Wildly different value to the buyer. We see what others can't — and we price accordingly.

Every lead we deliver and every conversion outcome we track makes this dataset more valuable. The moat deepens with scale. After 10 clients across 5 verticals, we have millions of full-outcome leads creating cross-vertical intelligence that no single buyer or competitor could replicate within years.

333M
Consumer Profiles
5.8B
Behavioral Signals
<8s
Scoring Latency
40+
State DNC Coverage

Compliance

Every lead buyer has either been sued or is terrified of it

Most lead sources scrub against the federal DNC list and call it a day. We go dramatically deeper — and we guarantee it.

Threat Layer Scale What We Do What Most Do
Federal DNC 250M+ numbers ✓ Every lead scrubbed ✓ Table stakes
State DNC (40+ states) Varies by state ✓ State-specific scrubbing ✗ Most skip entirely
TCPA Litigators ~2,000 serial plaintiffs ✓ Cross-referenced every lead ✗ Not checked
Reassigned Numbers ~100K/month ✓ Carrier data checked ✗ Not checked
Consent Documentation Every lead ✓ Full audit trail delivered ⚠ Partial or missing
State Calling Windows 50 states ✓ Metadata with every lead ✗ Buyer's problem

The premium justification: "Our leads cost 20% more than commodity leads. But we've never had a TCPA claim. Can your current source say that?" When we show a buyer that their current lead source has numbers appearing on state DNC lists and litigator databases, the conversation shifts from price to "how fast can you start?"


Verticals

High-value markets where lead quality matters

🏠 Home Services
$15 – $100+ per lead
Roofing, HVAC, solar, gutters, plumbing, windows. Qualified by homeowner status, property value, service urgency, property age. Seasonal demand creates natural scaling windows.
$4.5B+ annual lead market
🛡️ Insurance
$15 – $90+ per lead
Auto, home, health, Medicare. Qualified by policy type, coverage gaps, renewal timing, household composition. Compliance-heavy — our biggest advantage.
$3B+ annual lead market
⚖️ Legal
$30 – $150+ per lead
Personal injury, mass tort, disability. Qualified by injury type, liability indicators, statute timing. Premium pricing, our data asset has deep coverage here.
$2B+ annual lead market
🎓 Education
$15 – $60+ per lead
Trade schools, online programs, continuing education. Qualified by education level, program interest, financial qualification. Complex compliance (FTC, ED rules).
$1.5B+ annual lead market
💰 Financial Services
$20 – $80+ per lead
Personal loans, mortgage, debt relief, credit repair. Qualified by credit profile, loan type, income indicators. High regulation = high barrier = less competition.
$2B+ annual lead market

Production Results

Not hypothetical. Already running in production.

Our AI operations platform is deployed at a performance marketing company doing ~$8M/year. These are real results from the first week of full deployment.

Lead Quality

Discovered leads being priced at $8 that qualified for the $80 premium tier — scoring identified qualification gaps the existing system missed entirely. Immediate margin capture.

Compliance

Identified active DNC violations across live campaigns — remediated same day, avoided potential six-figure TCPA exposure that was invisible to the existing operation.

Litigation Risk

Flagged numbers from known TCPA litigator databases in active dial queues — a single call to one of these numbers could trigger $50K+ in settlements.

Attribution

Connected call center data to revenue attribution for the first time — real ROI per lead source, per campaign, per dollar spent. Killed underperforming sources immediately.

Efficiency

Replaced 15+ hours/week of manual operations with autonomous AI agents running 24/7 — zero human touch on routine data, compliance, and routing tasks.

Data Quality

Found and fixed a duplicate posting bug inflating success metrics by 30% — the client was overpaying for low-quality traffic sources based on garbage numbers.


Competitive Landscape

Why the incumbents can't do this

Traditional Lead Gen Companies

Incumbent

Buyer relationships and media buying chops. But no data asset for scoring, no compliance automation beyond federal DNC, and margins that require a building full of people.

Our edge → Fewer leads that convert at 2–3× their rate. TCPA compliance guarantee. Software margins.

Aggregators (Modernize, EverConnect, HomeAdvisor)

Scale Player

Volume and brand recognition. But it's a commodity product — same leads to everyone, no scoring intelligence, compliance gaps in state-level DNC and litigator coverage.

Our edge → We can be a premium supplier into their network AND sell direct to their contractors with better leads.

"AI Replaces Agencies" Wave

Harvest AI, Meddow, etc.

They automate the front end — creative, campaign setup, media buying. They help you buy traffic. But they don't do lead qualification, compliance, scoring, or routing. Different layer of the stack.

Our edge → They generate traffic. We turn traffic into qualified, compliant, scored leads. Much harder to build.

Getting Started

From first call to first leads in days

01

Tell Us What You Buy

30-minute call

What vertical? What geos? What volume? Exclusive or shared? What are your qualification requirements? We'll tell you exactly what we can deliver and at what quality tier.

02

Test Batch

First 100–500 leads

Discounted test batch. Track conversion against your other sources. See the difference in quality, compliance documentation, and close rate. Numbers don't lie.

03

Volume Contract

Ongoing delivery

Pricing locked based on test results. Real-time delivery via ping/post. Weekly quality reports. Your conversion data improves our scoring — which improves your leads.

04

Optimize Together

Growth phase

We see your conversion data and can help you convert better. Scoring gets tuned, qualification gets adjusted. When you're ready — we can optimize the entire funnel.

Better leads. Clean compliance.
Higher conversion.

See what scored, TCPA-guaranteed leads look like for your vertical. Test batch available — compare against your current sources and let the numbers decide.

Get in Touch →